B2B Work
Unless you're Apple, buyers often aren't looking simply to buy the next great thing. They're looking to solve a problem for which your product may provide a fix. How does your solution solve that problem, then?
If you fail to tell that story, clearly and immediately, your helpful offering may not get the attention of those who could benefit. Here are some examples of how we've tried to grow interest through relevance.
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Paid Media Article
Retail SaaS Provider
A Software-as-a-Service (SaaS) provider created an app that helps retailers manage operations and enhance CX. We leveraged space in Retail Dive to highlight benefits through real world examples. Read the full story now.
Trends Report
Resin Supplier
This was a handout intended to tease interest at a broader trends report at a convention. We essentially created a micro-report focused on a key submarket to create curiosity in the more comprehensive offering.
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Two-Pager
Robotics
Maker
We structure things by buyer pain points, client value points, and product differentiators as opposed to simply touting tech.
Blog Post
Marketing Agency
Our growth marketing agency wanted to show why our approach of pain/value points beats more traditional marketing messaging methods for our tech clients. See the entire blog post here.
Thought Leadership
Data Provider
We explained how an existential market problem came to be, what can be done about it, and how our client's product mitigates it. Check out the blog post in its entirety now.
Paid Social Ads
Data Provider
It's not enough to be catchy with social post copy. You have to be relevant to actully trigger a call to action. Copy here focused on a solution enabling a key buyer value point.
Organic Social Posts
Resin Supplier
Not everything can be interesting, but anything is relevant and useful if framed the right way. Clever lingo is just the icing on top of a cake of substance.
Infographic
Software Company
We group telling statistics, buyer pain points, and client differentiators that support value points to create logical information flows that answer, "why should I care?" and, "what's in it for me?" from a buyer perspective.
Guide
Cyber
Security
Firm
We don't explore the provider before we zero in on the buyer's problem, and how the client's solution mitigates it. The "who we are" section details what the client does to create buyer benefit, as opposed to a simple autobiography that may or may not be relevant to buyer needs.
More to Explore
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How to work a difficult SEO keyword like "polymers near me" into blog post copy (and make it actually work!).
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See what happens when you repurpose a sales deck by creating a blog post with its contents.
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Explaining technical concepts like a "synchronization tree" in ways where both the concept and its benefits are easily understood.
