Resume: Omar Sofradzija
(so-FRAD-zee-uh)
Available for remote, part-time freelance writing and editing work

Work
Experience

2021-Present

Creates marketing content that helps drive B2B lead generation conversion rates of 3% or more for many of our enterprise and scale-up clients representing regional and global industries including tech, energy, and non-profits
Conceptualizes, researches, creates, and edits thought leadership articles, blog posts, web pages, infographics, ad and sales copy, social media, and more for content marketing that connects buyer pain points to client solutions and differentiators
Based remotely in suburban Chicago, IL

2015-Present

Contributing Correspondent, The Washington Post (covering state capitol and Michigan election sites), 2020-2021
Contributing Writer, Hour Detroit Magazine, Detroit, MI, 2020-2022 and M3 Media (517, Greater Lansing Business Monthly and Great Lakes Bay magazines), Lansing, MI, 2015-present
Remote Project Copywriter/Copy Editor, Rush University Medical Center, Chicago, IL, 2015-2018 and McLean County, IL Unit 5 School District, Normal, IL, 2019

2007-2020

Mentored up to 50 student-journalists in media, management, ethics, strategic planning and career tracks
Helped develop new media products including ebooks, video, social media and other new and digital media
Aided student-journalists in increasing unique page views 38% and time spent on page by 34% in 2020 fiscal year
Took leave from position in 2015-17 and 2018-19

2008-2020

Taught 200/300/400-level journalism courses, mentored student-journalists
Maintained and edited local news Web sites, created special digital news products, mentored users of such
Gathered and shared news via multimedia, new media, alternate story forms, interactive graphics, and social media

2018-2019

Created, curated and coordinated stories about the students, faculty, alumni, accomplishments and other doings of the Eli Broad College of Business
Helped keep informed a college community of approximately 7,000 students regionally and an active alumni network of more than 75,000 business and community leaders in all 50 states and 88 countries worldwide
Increased social media followers and engagement and Broad home page traffic by 50% or more

2003-2007

Covered breaking news, trends and analysis regarding transit issues for Nevada’s largest daily newspaper
Authored the newspaper's second most-read regular feature, twice-weekly “Road Warrior” column
Made related television, radio, online and public appearances as needed
Assigned to New Orleans, LA after Hurricane Katrina for the “Dispatches from the Disaster Zone” series

1990-2003

Transportation Reporter (1998-2003)
Weekend Assistant City Editor (2000-2003)
Police Bureau Reporter (1996-1998)
Suburban Bureau Reporter (1992-1996)
Regional Correspondent (1990-1992)

1987-1991

BA, Journalism. Minor in History

A problem-solver who is both curious and acts upon curiosity
Adept at creating content in varied formats (articles, blogs, one-pagers, white papers, infographics, social posts, display ads, search ads, web pages, optimization for SEO, and more)
Experienced in effective knowledge-sharing in various arenas (journalism, higher education, public relations and marketing)
HubSpot Academy digital marketing certifications in Content Marketing, HubSpot Reporting, Growth-Driven Design, Inbound Marketing, and SEO
Recipient of multiple journalism honors across the United States
Available for freelance writing and editing work in journalism, marketing, and public relations